Cinergy Midland Tall City Speedway Extreme Karting
About the track
Cinergy Midland Tall City Speedway Extreme Karting marks 360 Karting’s first project with Cinergy, a U.S. cinema and entertainment operator built around the combination of movies, attractions, food and social experiences.
As moviegoing habits continue to change, the challenge for cinema operators is no longer only what happens on the screen. The venue itself needs to become a reason to visit.
Cinergy designed Midland Tall City as a complete entertainment destination, combining premium dine-in cinema with bowling, arcade games, escape rooms and dining. But to truly stand out, the venue needed an attraction that could do more than simply sit alongside the existing offer. It needed a new traffic driver with enough pulling power to become an anchor attraction in its own right.
The answer was Cinergy Speedway Extreme Karting, Cinergy’s first-ever multi-level extreme speedway.
Two multi-level tracks rise across three levels and can operate independently or merge into one 716 m Super Track. This flexibility creates different racing formats and stronger replay value, while elevation changes, a spiral ramp and SPEED+ elements build a dynamic driving experience throughout the race.
But the track’s role goes beyond driving. Its elevated layout and clear sightlines turn karting into a live attraction inside the venue, keeping the action visible and drawing spectators into every lap. 360 ShowTime further amplifies the atmosphere with immersive visuals that make the Speedway feel like part of the entertainment show itself.
With karting as the anchor attraction, Cinergy gains more than another activity. It gains a new reason for guests to choose the venue, stay longer and come back again, while strengthening Midland Tall City as a true multi-attraction destination where racing, movies, activities and dining come together in one visit.
