Business models for different customer experience
There are three different ways to build a profitable go-kart track business, depending on your target audience, mix of attractions and desired experience.
360 RIDE
Concession karting reinvented
- Short sessions for high throughput
- Queueing and no helmets
- Family gamification karting experience
360 RENTAL
Driving against time
- Medium-length sessions
- Schedule management
- Karting experience with higher speeds
360 RACE
Racing against enthusiasts
- Long sessions including qualifying & race
- Pre-booking & memberships
- Pro-level karting experience
360 RIDE
Concession karting reinvented
360 RIDE
TECHNICAL CHARACTERISTICS
- Track designSelf-driven roller-coaster enhanced with immersive gamification
- Name of the gameOutsmart your opponents
- Experience modelGamified riding
- Operational modelQueueing
- Go-kartsOne-size-fits-all
- Typical track capacity120 tickets per hour
- Session length4 minutes
- Track surface areaStarting at 800 m2 (8,611 ft²)
- Space for the track40% of the venue space
- Space for other attractions60% of the venue space
- Realestate typePremium & compact
- Venue typeShopping mall, theme park, hotel resort, casino
The 360 RIDE go-kart track business model offers the most accessible way to enjoy karting. It’s designed for high visitor flow, fast turnaround, and pure fun—without the need for helmets, nor driving experience. Guests receive a quick safety briefing while waiting in line, then hop into a kart with a 4-point seatbelt and start riding.
Sessions are shorter, pit stops are faster thanks to ground charging, and immersive gamification creates real social interaction. But most of all, the fluidity of the track and the wind in your face make it feel thrilling—while still staying within no-helmet speed limits.
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360 RENTAL
Driving against time
360 RENTAL
TECHNICAL characteristics
- Track designSmooth and exciting layouts with zero interruptions
- Name of the gameBeat your personal best
- Experience modelTimed driving
- Operational modelQueueing & pre-booking
- Go-kartsVersatile fleet
- Session length8 minutes
- Typical track capacity72 tickets per hour
- Track surface areaStarting at 1500 m2 (16,145 ft²)
- Space for the track50% of the venue space
- Space for other attractions50% of the venue space
- Realestate typeSecondary & versatile
- Venue typeFamily entertainment center
The 360 RENTAL go-kart track business model provides the golden standard in the classic karting experience, where visitors wear helmets, get a full detail safety briefing, and go head-to-head against the clock to beat their own times.
Sessions are longer than Ride and the experience is more technical, with higher speeds and a real motorsport vibe. This is competitive socializing at its best, where everyone feels the thrill of sporty driving. Smart track design with 360 Fluidity and 360 Speed+ Technology helps manage the complexity so that both beginners and experienced drivers enjoy it fully.
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360 RACE
Racing against enthusiasts
360 RACE
TECHNICAL characteristics
- Track designDynamic sequences for maximum physical experience
- Name of the gameWin the race
- Experience modelCompetitive racing
- Operational modelPre-booking & membership
- Go-kartsRacing
- Session length10 min qual + 15 min race
- Typical track capacity40 tickets per hour
- Track surface areaStarting at 4000 m2 (43,055 ft²)
- Space for the track70% of the venue space
- Space for other attractions30% of the venue space
- Realestate typeTertiary & dedicated
- Venue typeCustom-built, suburbs, greater metropolitan area
The 360 RACE go-kart track business model is for those who want to offer the full pro-level racing experience. Sessions include qualifying and an actual race. It’s the closest thing to Formula 1 for the general public.
Drivers learn proper racing techniques, with full safety education and support. With our e-SWS business success network, your business can host events that attract racers from near and far, turning your track into a hub for competitive racing and community building.
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Business model comparison
These models are just a guideline for better understanding of the go-karting business. Of course a custom-crafted track solution that will fit your venue and business needs will be designed in our common workshop session at our headquarters.
| 360 RIDE | 360 RENTAL | 360 RACE | |
|---|---|---|---|
| Track design | Self-driven roller-coaster enhanced with immersive gamification | Smooth and exciting layouts with zero interruptions | Dynamic sequences for maximum physical experience |
| Name of the game | Outsmart your opponents | Beat your personal best | Win the race |
| Experience model | Gamified riding | Timed driving | Competitive racing |
| Operational model | Queueing | Queueing & pre-booking | Pre-booking & membership |
| Go-karts | One-size-fits-all | Versatile fleet | Racing |
| Session length | 4 minutes | 8 minutes | 10 min qual + 15 min race |
| Typical track capacity | 120 tickets per hour | 72 tickets per hour | 40 tickets per hour |
| Track surface area | Starting at 600 m² (6,458 ft²) | Starting at 1500 m2 (16,145 ft²) | Starting at 4000 m2 (43,055 ft²) |
| Space for the track | 40% of the venue space | 50% of the venue space | 70% of the venue space |
| Space for other activities | 60% of the venue | 50% of the venue | 30% of the venue |
| Realestate type | Premium & compact | Secondary & versatile | Tertiary & dedicated |
| Venue type | Shopping mall, theme park, hotel resort, casino | Family entertainment center | Custom-built, suburbs, greater metropolitan area |
Why 360 Karting?
This San Antonio location, with its phenomenal state of the art multi-level track is going to be the first of its kind for this great state and will no doubt set records for the Andretti name again for the best, most thrilling entertainment experience in our guests’ minds.Mario Andretti, The racing legend and F1 Champion
I am blown away by the product. It doubles the impression!Bill Diamond - Track owner, Grand Prix New York
To put it simply, I was blown away. It had my heart pumping after only a few laps because the high level of intensity and focus it requires at higher speeds. So much fun! You all did an amazing job from start to finish. I can't wait to see the reaction of our customers when we finally open and they try it for the first time.Brandon Johnson - General Manager, Speeders Racing
The track is absolutely perfect, customers and employees simply love it, the layout is exactly what it needs to be for both experienced and unexperienced drivers. Also the building process was a bliss, 360K kept their promise, was always on time and even ahead of time, incredible hard and skilled workers and communication was always quick and effective.Arjen Grotenhuis - Track owner, Kobalt Zwolle
The decision to choose karting was easier once we realized we can work with 360 Karting. When you combine the top dogs, who build the best tracks, and our team, who opened one of the best trampoline parks in Europe, I’m sure a very interesting story is ahead of us.Samo Habič - Track owner, WOOP! Karting Ljubljana
360 Karting team is doing a fabulous job – great guys! The installation team was fabulous and have been on top of everything all along! Davor’s calm head and Mario’s smiling demeanor are keeping all the labor on track too. Thank you for all your hard work.Lakshman R. Paidi - The owner of Urban Air Orange
This track is the big draw. It’s our crown jewel.Travis Wright - The owner of Urban Air Appleton
We are immensely proud of the collaboration that has linked us with 360 Karting for the past eight years and we have been able to grow together with the great innovations that are presented to us from year to year! Our customers greatly appreciate the aesthetics of the structure and safety.Matteo Zanettin - Manager, VKI Vicenza, Italy
